Anagenics Limited (ASX:AN1) Announces Successful Launch of Bouf Haircare with York Street Brands
Product Launch
York Street Brands successfully launched Bouf, a new haircare brand powered by AN1’s proprietary hair regrowth technology, on 27 May 2025. Bouf products are available through its website and Priceline pharmacies, with first-week sales exceeding $500,000, making it one of the Australian beauty industry’s most successful new product launches.
Strategic Significance
The multi-year licensing agreement between AN1 and YSB secures exclusive access to AN1’s clinically-validated hair regrowth formulations. This agreement represents a meaningful long-term royalty asset for Anagenics, significantly exceeding the minimum 10-year payments of $4.5m. The launch showcases AN1’s strong licensing model and York Street Brands’ expertise in bringing innovative formulations to market at scale.
Executive Comments
York St Brands CEO Craig Schweighoffer said: “Bouf’s success is a testament to the true effectiveness of the technology paired with our brand building expertise. We believe Bouf will be a major global brand and look forward to continuing and expanding the partnership with Anagenics”.
Motley Fool contributor Kiarra Jackson has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
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