The Calmer Co International Limited (ASX:CCO) Expands Distribution to Woolworths
National Distribution Expansion
The Calmer Co International Limited (ASX:CCO) announced that its Fiji Kava 50g Instant Kava will be available nationwide in over 1,100 Woolworths supermarkets starting June 2025. This expansion complements its existing presence in more than 800 Coles supermarkets and Quickstop convenience stores across Australia.
Market Position and Growth
Together, Coles and Woolworths account for approximately 67% of Australia’s retail supermarket sales, positioning Fiji Kava and Taki Mai as mainstream brands in the domestic market. Global kava sales are projected to grow over 16% annually, with Amazon forecasting a 45% increase in sales on its platform in the upcoming year.
Executive Comments
Zane Yoshida, CEO of The Calmer Co, stated: “The national launch in Woolworths is a major milestone for The Calmer Co, and further validates the growing consumer demand for premium kava as a natural, functional alternative to alcohol. Being ranged in both major Australian supermarkets not only amplifies our reach but reinforces our ambition to lead this rapidly growing category.”
Motley Fool contributor Kiarra Jackson has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
This article was generated using GPT-4o mini, a Large Language Model (LLM), to generate summaries of investing news. While AI is generating the content, we know better than to blindly trust our future robot overlords, and every article is edited and fact-checked by an editor holding the appropriate credentials. The Motley Fool Australia stands behind the work of our editorial team and takes ultimate responsibility for the content of everything published by The Capital Club.